— Social Media
Facebook Ads Marketing Campaign
Do you want to reach the right audience with your content?
No matter how beautiful your ads and posts are – if there is no strategy to turn visitors into customers, your ads won’t convert.
Our Process
01.
Determine Goals
02.
Social Framework
03.
Find Your Customers
04.
Strategy
05.
Execution
Step 1 – Determine Goals
We start with a 30-60 minute call to discuss your campaign goals and discuss our strategy.
What do you wish your site could do for you?
What is your expected result?
What is your call to action?
What is your budget?
Create Awareness?
Grow Your Social Channel?
Generate Leads?
Book More Appointments?
Sell More Products?
Step 2 – Social Framework
We move your audience through 3 levels of the Buyer’s Journey Funnel.
BRAND AWARENESS
Shares the story of your brand and gets your customer familiar.
– sets the stage for consideration
CONSIDERATION
Share your expertise
–sets the stage for conversion
CONVERSION
Call to action
–sets the stage for a sale
Optimize Your Social Page
Update contact & location information, set open hours, page description, categories, service areas, etc. Clean up irrelevant posts.
Optimize Your Landing Page
Where are you sending your clicks? Is it 100% ready to receive customers?
Content Creation
Create 9 to 15 social posts focused on awareness, engagement, and conversion.
Tracking & Analytics
Install Google Analytics, Google Search Console, Tracking Pixels
Step 3 – Find Your people
Who is your target audience?
Customer Avatars
Create a fictional “ideal customer”. What are their interests? Where do they live? How old are they?
Existing Customer Study
Lookalike Audiences
Micro-Targeted Audiences
Targeting
Location
Age & Demographics
Workplace & Interest Targeting
Step 4 – Strategy
Develop a strategy of how, when, and where to place your ads.
Placement
Frequency
Cycling Guidelines
When to kill an ad, expand an ad, and retarget an ad
Examine Past Ads
What worked and what didn’t?
Step 5 – Execution
The ads are running – now it is time to adjust, rinse and repeat.
Gauge Performance
Adjust Ad Budgets
Retarget Ads
Let's Start
Something New
OFFICE (by APPT ONLY)
3002 S Jefferson Ave - Suite 2012
St. Louis, MO 63118
Contact
info@mpaktsolutions.com
314-282-5251