Social Media

Facebook Ads Marketing Campaign

Do you want to reach the right audience with your content?

No matter how beautiful your ads and posts are – if there is no strategy to turn visitors into customers, your ads won’t convert.

Our Process

01.

Determine Goals

02.

Social Framework

03.

Find Your Customers

04.

Strategy

05.

Execution

Step 1 – Determine Goals

We start with a 30-60 minute call to discuss your campaign goals and discuss our strategy.

What do you wish your site could do for you?
What is your expected result?
What is your call to action?
What is your budget?

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Create Awareness?

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Grow Your Social Channel?

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Generate Leads?

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Book More Appointments?

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Sell More Products?

Step 2 – Social Framework

We move your audience through 3 levels of the Buyer’s Journey Funnel.

BRAND AWARENESS
Shares the story of your brand and gets your customer familiar.
sets the stage for consideration

CONSIDERATION
Share your expertise
sets the stage for conversion

CONVERSION
Call to action
sets the stage for a sale

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Optimize Your Social Page

Update contact & location information, set open hours, page description, categories, service areas, etc. Clean up irrelevant posts.

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Optimize Your Landing Page

Where are you sending your clicks? Is it 100% ready to receive customers?

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Content Creation

Create 9 to 15 social posts focused on awareness, engagement, and conversion.

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Tracking & Analytics

Install Google Analytics, Google Search Console, Tracking Pixels

Step 3 – Find Your people

Who is your target audience?

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Customer Avatars

Create a fictional “ideal customer”. What are their interests? Where do they live? How old are they?

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Existing Customer Study

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Lookalike Audiences

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Micro-Targeted Audiences

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Targeting

Location
Age & Demographics
Workplace & Interest Targeting

Step 4 – Strategy

Develop a strategy of how, when, and where to place your ads.

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Placement

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Frequency

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Cycling Guidelines

When to kill an ad, expand an ad, and retarget an ad

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Examine Past Ads

What worked and what didn’t?

Step 5 – Execution

The ads are running – now it is time to adjust, rinse and repeat.

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Gauge Performance

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Adjust Ad Budgets

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Retarget Ads

Small business marketing online from MPAKT

Let's Start
Something New

OFFICE (by APPT ONLY)

3002 S Jefferson Ave - Suite 2012
St. Louis, MO 63118

Contact

info@mpaktsolutions.com
314-282-5251

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